Hi all! Been a busy few week here, but finally catching up with my posts. Here's the finished festival promo poster for the Animation Tag Attack short film. (more info on previous post)
I wanted to convey the look/ feel of classic 'Pulp' magazine covers; here's a great pulp-art FaceBook Page I follow which I was able to draw reference & inspiration from.
The film itself it pretty dark & twisted, so wanted this to come across in the design... As usual, I did a few thumbnails to work out the scene. Since I didn't have too much time to get the poster finished, as I was working on a commercial job at the time, I settled on this layout fairly quickly... (think it was actually on my 2nd thumb).
During working up the composition, I decided to off-set the floor plane of the figures in the background... Originally it was on a straight horizontal, but insetting it an a slight angle, instantly it gave it a more dynamic feel... It also helped break up a little 'mirroring' I could see developing.
Creating a sharp sense of "all eyes directed at" the two central figures was also something I wanted to get across, hens the surrounding figures menacingly luring over the two in the middle, as though they were ants under a magnifying glass... Below are a few colour grade variations I ended up with... couldn't quite decide which I liked the most. Love to know which you prefer...?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqrelMmOn5YZKh08HJdYyUnF4gGQKDtzeH9kIWpHyF_BQJ851D0RDaD_f0dO4HDUkuZx73aiWbeU8H05KklvpbEn_kOnXdyIVwGyqwOqO7cu7yX671lYXxq4iE18arKbo5Jdqnl0D2nHk/s400/ATA+POSTER_finished.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDkE0hdHGyAYIHY50yQkD4drWnfARJ-cxTfI2Xu6BxuQrl484ffDh0B_-k7vNFaQ_0drprwMT3lDX8a_m7uWT1R9I8KwHkM-X08gUy2oZcCH1usjM7c2xPE5JTz8RBJUzOrYkmZ_PdA60/s400/-ATA+POSTER_final+poster_02_WEB.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTjdeEqGRm9RVw0kkROPTzRAudaeofZZ1Egvpkgzp7qeqTjd4YWanjuW5EzznK7aMDHQA3L6zyCrGj4GRN2uxxlWRlStaYRIVbbFk3pxXKH9X0RqQBjt6H1qVDANxpzfl9447i0Z_01-M/s400/-ATA+POSTER_final+poster_04_WEB.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi15AIQsojOXTIPQNTxJyAH8cWKsglrO5u86zUNKxR6QPbUZAkxQppvDUddNG67PdZ8n4vpKJabbg2JFYgNeh7-dMQLPBg2xumqYH1J9ifuOSDoNJbf4FzjrhsI0S0vxHjOTv0CUOVu-SU/s400/-ATA+POSTER_tonal+ref_web.jpg)
Here's one of my reference/ mood boards, where I had up characters from the actual film + other bits I liked... I particularly liked the colours on the image top left.
Generally, I'm a huge Frazetta (below right/ bottom) & Jeff Jones (below left) fan, so naturally + considering this was for a pulp-style illustration, I drew from them both.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEhY47jCNbxZPntsUB_OEdrNzq9xuJbGohTVkWnEWHIB2XBj7jB01wOmKPA-W8yKIKBSCllKApNHJB-UhShGBo5VVtWJrzhwpZ3uvvOK60Aw96NQDdmB2D3HxOuAty-z4qUNf3SE-d_Rg/s320/4+(4).jpg)
-M-
I wanted to convey the look/ feel of classic 'Pulp' magazine covers; here's a great pulp-art FaceBook Page I follow which I was able to draw reference & inspiration from.
The film itself it pretty dark & twisted, so wanted this to come across in the design... As usual, I did a few thumbnails to work out the scene. Since I didn't have too much time to get the poster finished, as I was working on a commercial job at the time, I settled on this layout fairly quickly... (think it was actually on my 2nd thumb).
During working up the composition, I decided to off-set the floor plane of the figures in the background... Originally it was on a straight horizontal, but insetting it an a slight angle, instantly it gave it a more dynamic feel... It also helped break up a little 'mirroring' I could see developing.
Creating a sharp sense of "all eyes directed at" the two central figures was also something I wanted to get across, hens the surrounding figures menacingly luring over the two in the middle, as though they were ants under a magnifying glass... Below are a few colour grade variations I ended up with... couldn't quite decide which I liked the most. Love to know which you prefer...?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqrelMmOn5YZKh08HJdYyUnF4gGQKDtzeH9kIWpHyF_BQJ851D0RDaD_f0dO4HDUkuZx73aiWbeU8H05KklvpbEn_kOnXdyIVwGyqwOqO7cu7yX671lYXxq4iE18arKbo5Jdqnl0D2nHk/s400/ATA+POSTER_finished.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDkE0hdHGyAYIHY50yQkD4drWnfARJ-cxTfI2Xu6BxuQrl484ffDh0B_-k7vNFaQ_0drprwMT3lDX8a_m7uWT1R9I8KwHkM-X08gUy2oZcCH1usjM7c2xPE5JTz8RBJUzOrYkmZ_PdA60/s400/-ATA+POSTER_final+poster_02_WEB.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTjdeEqGRm9RVw0kkROPTzRAudaeofZZ1Egvpkgzp7qeqTjd4YWanjuW5EzznK7aMDHQA3L6zyCrGj4GRN2uxxlWRlStaYRIVbbFk3pxXKH9X0RqQBjt6H1qVDANxpzfl9447i0Z_01-M/s400/-ATA+POSTER_final+poster_04_WEB.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi15AIQsojOXTIPQNTxJyAH8cWKsglrO5u86zUNKxR6QPbUZAkxQppvDUddNG67PdZ8n4vpKJabbg2JFYgNeh7-dMQLPBg2xumqYH1J9ifuOSDoNJbf4FzjrhsI0S0vxHjOTv0CUOVu-SU/s400/-ATA+POSTER_tonal+ref_web.jpg)
Here's one of my reference/ mood boards, where I had up characters from the actual film + other bits I liked... I particularly liked the colours on the image top left.
Generally, I'm a huge Frazetta (below right/ bottom) & Jeff Jones (below left) fan, so naturally + considering this was for a pulp-style illustration, I drew from them both.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEhY47jCNbxZPntsUB_OEdrNzq9xuJbGohTVkWnEWHIB2XBj7jB01wOmKPA-W8yKIKBSCllKApNHJB-UhShGBo5VVtWJrzhwpZ3uvvOK60Aw96NQDdmB2D3HxOuAty-z4qUNf3SE-d_Rg/s320/4+(4).jpg)
-M-
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