Hi guys! It's just dawned on my how much I've yet to post up on here. Mostly due to either being too busy + a little forgetful. So over the next week or two, I'll be making a huge attempt to play catch up with it all... I promise! In fact, here's something to kick things off...
SPIRIVA 'HANDIHALER' VIDEO 03 "Diaphragmatic Breathing" from
Max on
Vimeo.
Back in the middle of 2011, I directed (at my then representative studio,
th1ng) a series of 8 instructional videos designed for those suffering from COPD (a respiratory disease), which explained how to use a new medicinal product called the handihaler... In short, the brief was to design a character which would be the mascot/ narrator of the videos... a sort of coach/ drill sergeant.
The next three images are initial designs I knocked up as a first round... I wanted to capture a lot of
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiziU__DtzG8Qi_c95AxrVmawwkI7cg1zi8-rWHZAarSdnPK_u-EDlLyrCWEg8viivd6_ZuXl_nkov4w2FqNZgUhhf0PXLFm7J0xD43QlWoGMHCNaOvh-YXNto5RGnD5GvW04IDh637pKU/s400/SPIRAVA_CHARACTERS_01_NO-STUBBLE.jpg) |
Fig 01: My fave here was the guy up top pointing & blowing a whistle... |
charm & personality in the character... I'm a
huge appreciator of
Zagreb Film &
UPA's works (who isn't?), so any opportunity I get to experiment with that style, look & technique of animation, I jump right on it! Since this spot was for an instructional video, it was a perfect opportunity... Here's one of my favourites from
Zagreb, & another from
UPA.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhslj5VN_Hq9dLJXMWjhWTuIsfbdchwC1nE_nHfDwLWFgVDcIxetGmNiCkm2hw7jYY0Y-IwWEX0-lzGUzBsLVh1oj0yOYqp8BwahiM94mDN5xqESRwm9fKTlxR6lETl81d58XgElDoAO_Q/s400/CHARACTER_02.jpg) |
Fig: 02 |
This particular version here, the clients asked for a look similar to a previous
commercial I had co-directed... (Thankfully they didn't go with them)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIE-WqiF6M5VFYV8TCsPRYbKsnuxJSZr4MdZDl7acCZielcpJjCabcpThPSNfq7UU5jJTDpZJUW-GhLSVVVSUpa4KiChqKM06ndEN3f_6BaJncpFPcbawXxV9RFH1whXsFb4rCe7yaJO8/s400/HANDIHALER_MAN_01.jpg) |
Fig: 03 |
At this stage, the clients had now suggested if somehow I could create a character out of
the actual product itself... I hated the idea, as I felt it'd be too cheesy & could easily see what should have been a "charming" character, turn into one of those stereotypically, over-excited product mascots you just wanna punch repeatedly in the face!
Again, thankfully they didn't go with it, but I did like the one on the right... The visual of his entire head rapidly opening & closing (hinged on one side) as he'd speak had me cracking up inside.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2kziH-P-5dK6zDhFlp3Bt7lTK31M4vsw2BSLmiMv8tLpPT7FSQIWVoBM6dOeGRf5qW0Vj6BftvWCI-gBhmOaqO8rgSeck_VU7nsFV_sAHkwn2sJ5o04BcsSOucDm71UjgFoqrAan0rMQ/s400/CHARACTER_01_COLOUR_VARIATIONS.jpg) |
Fig 04: Colour variations |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrBcGGKLZpWHESeWdOACYJZSbnkCbfVYTFgCr5XuqazJ6uAIyrc7miUXBO-sbmBAZwMWImt2TNdkM195wFsPuY-VL4Q_MYJ-kK11cJJGgUPH2uxx9QrhuwmrGVfCPxtfqJg9ogVWcjIIM/s400/CHARACTER_01_POSES.jpg) |
Fig: 05 |
Here's the one they went with in the end, which thankfully was the one I was rooting for... He was now named, "Coach Chester" :)
They liked this version with the grey top & blue track-pants, so did a very quick page of poses to give the clients an idea of funny actions he could do.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdSP7dJgV2hcSFoDS7PXZu_vYHzPxsHhaxGBvAbZ5ZBmmXcnswwC5ZITb_n4kG6TCHbR6x9jvrSCYeR67TnjYLlk-MArOiLcas3BfjOHgOsQp1yTbVWCyvvfBEfz_eRveGxxiLAg_N3fQ/s400/COACH_SIZES_01.jpg) |
Fig: 06 |
Clients now asked for him to lose a bit of weight, as they felt he was a little too on the plumpy-side to be a coach... (should've see the gym teacher I had back in school)... They selected #1.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNK3CWZJREM6krtHkxl_RkM1kM5MXZqMCmM3eu6TXbnthweC4CSqGVfXmFpUK1nrpE2h4kLX44ZCBtd3ItFWHK48uKbyKGmriS3k2pqt7go57kjTrjVx3RuyOhU5T1Y5UanCq1XJ6BWaI/s400/COACH_BRAND_COLOURS_01.jpg) |
Fig: 07 |
Based on their brand colours, I then generated a few variations for Chester's outfit.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhabx_AgfrPsc6Y3YkE-uesUJKCApoFgDV9mRCB61JnEz30htgCVFCqJGnAPAk0l2a9QFlezXx6S7RoOqdlfXtlDdJXnKAAOeEpF5nTxotdemJils23Eo5l94MSb_Wr_ICDxIHxGEVtZxQ/s400/CHESTER_TURNAROUND_SHEET.jpg) |
Fig: 08 |
... And finally, here's the character turn-around I knocked up from the client's chosen colours... Most animated TV show characters in the 1950's had a thick-stoke outline; this gave more weight to the characters, & really helped 'pop' them from the backgrounds.
-M-
No comments:
Post a Comment